Market Has Desire for Omni-Channel

May 3, 2016

Market has Desire for Omni-ChannelKarabus collaborated with WWD on this ground-breaking study on just how much Online Sales represented real top –line growth or the extent to which they were cannibalizing store sales. Karabus commented that, “while this cannibalizing has significant implications for Retailer Profitability, its better for a Retailer’s Online Operations to cannibalize its own Stores, rather than have Amazon cannibalize it. Cannibalizing yourself is certainly the lesser of the two evils.”


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