The Real Winner in the Amazon vs. Walmart Battle Might Surprise You

August 14, 2017

Walmart and Amazon’s head-to-head battle for retail dominance has been keeping the industry on the edge of its seat for nearly two years. With Walmart’s noisy purchase of for $3.3 billion last year, countered by an even louder $13.7 billion Whole Foods acquisition by Amazon in June, the power players have held the world captive in anticipation of their next move.


“They’re both saying, ‘There should be two big retailers in the marketplace — one being Amazon and one being Walmart,’” explained Farla Efros, president of Chicago-based HRC Retail Advisory. “Walmart is buying up all these online companies to garner knowledge and to understand how to serve the customer from an online and e-commerce perspective. And Amazon is doing the same thing with its brick-and-mortar [expansion].”


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