Promoting Wellness Authentically to MillennialsOctober 18, 2017
Millennials are a key consumer group that both heritage and emerging brands want to target. Highly educated and holding immense purchasing power, Millennials look to develop loyalty with actively engaged brands that produce quality products.
With their high levels of influence, Millennials can easily target other consumers. A survey conducted by HRC Retail Advisory revealed that 82 percent of parents admitted that their children have some influence over purchasing decisions. With parents, grandparents and other friends often asking the opinion of their digitally savvy millennial connections, brands should think strategically about how they can tap these markets.