A New Generation of Shoppers Offers Hope for Brick and Mortar

September 28, 2017

As teens and young adults increasingly become a key target for retailers, one big question has been the relationship this so-called digital native group has with brick-and-mortar stores.

It turns out the relationship is not bad at all and the group, broadly described as Gen Z, is farĀ  from abandoning physical stores despite their reliance on digital devices and digital media, according to several studies published this week.


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