HRC Retail Advisory Consumer Survey Found that Shoppers Prefer Tech Over People
SURPRISE! A recent HRC Retail Advisory Consumer Survey found that shoppers prefer tech over people, and that store associates are a resource of last resort.
HRC Retail Advisory recently completed an extensive consumer research study to gain a better understanding of what drives shoppers into stores and what they like to see when they get there. The study found that 95% of consumers prefer to be left alone when shopping unless they need a store associate’s help. According to the survey, many shoppers are moving away from the hands-on, personalized service traditionally provided by store associates, and instead turning to in-store technology for information before they buy, and to friends and family for advice via social media while shopping.
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