Consumers 'Couch Shopped' On Black Friday, As Retail Winners, Losers Could Already Be Emerging

November 28, 2016

Consumers 'Couch Shopped' On Black Friday.  What this means for retailers.First, the bad news for retailers: Fewer shoppers turned up in physical stores over the Black Friday weekend — the Super Bowlesque kickoff to the holiday shopping season — than they did in 2015.


But merchants might have offset that shortfall with record online shopping turnout over the four-day period, according to a cross section of industry reports.


And while retailers have not yet released sales for the shopathon, indications of Black Friday weekend performers (J.C. Penney) and laggards (Wal-Mart) are starting to emerge.


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